Privacy policy
Privacy Policy – DutchFlowers.com
Last updated: August 2026
At DutchFlowers.com, we believe it is important that your personal data is processed carefully, securely and transparently.
When you order flowers from us, visit our website, contact us or use our services, we may process personal data. In this Privacy Policy, we clearly explain what personal data we collect, why we use it, how we protect it and what rights you have.
DutchFlowers.com respects your privacy and processes personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
1. Who are we?
DutchFlowers.com is responsible for the processing of personal data as described in this Privacy Policy.
Company name: JJPH Brasser
Trading name: DutchFlowers.com
Address: Prunus 45
Postal code: 1424 LD
Country: The Netherlands
Chamber of Commerce (KvK): 55461409 Alkmaar
VAT number: NL002127907B08
Email: info@dutchflowers.com
Telephone: +31 633456787
Website: www.dutchflowers.com
Throughout this Privacy Policy, the terms “DutchFlowers.com”, “we”, “us” and “our” refer to the responsible organisation.
2. What personal data do we collect?
Depending on how you use our website and services, we may process different types of personal data.
This may include:
Personal and contact information
First and last name
Delivery address
Billing address
Email address
Telephone number
Order information
When you place an order, we may process information relating to:
Your order
Flowers or products ordered
Number of products
Delivery address
Delivery information
Order number
Order date
Payment status
Invoice information
Account information
If you create a customer account, we may process:
Name
Email address
Login information
Order history
Addresses
Account preferences
Communication information
When you contact us, we may process the information you provide during the communication, for example via:
Email
Telephone
Contact forms
Customer service
Social media
Technical information
When you visit our website, certain technical information may be collected automatically, such as:
IP address
Browser type
Device type
Operating system
Language settings
Pages visited
Date and time of your visit
Referring website
Technical information about your browser
This information may be used to keep our website secure, functioning properly and user-friendly.
3. Why do we use your personal data?
We only process personal data when there is a valid legal basis for doing so.
Your data may be used for the following purposes.
3.1 Processing your order
We use your information to process your order correctly, including to:
Process your order
Prepare your flowers
Ship your order
Deliver your order
Send order confirmations
Send invoices
Inform you about the status of your order
Handle questions or issues relating to your order
Without certain information, such as your name and delivery address, we cannot fulfil your order.
3.2 Processing payments
We use external payment service providers to process payments.
Depending on the payment method you choose, your information may be processed by, for example:
iDEAL/Wero
Credit card providers
PayPal
Other available payment providers
We do not always receive your complete payment information. Payment details may be processed directly by the relevant payment provider.
3.3 Delivering your order
To deliver your order to you or to the recipient specified by you, we may share the necessary information with our logistics partners and delivery companies.
This may include:
Name
Delivery address
Postal code
City
Country
Telephone number
Email address
We only provide information that is necessary to complete the delivery.
4. Legal basis for processing
We only process personal data when there is a legal basis for doing so.
Depending on the circumstances, processing may be based on:
Performance of a contract
For example, when we process and deliver your order.
Legal obligation
For example, when we are legally required to retain certain information for accounting, administration or tax purposes.
Legitimate interest
For example, to:
Secure our website
Prevent fraud
Improve our services
Analyse the use of our website
Protect our business interests
When relying on legitimate interest, we balance our interests against your right to privacy.
Consent
Where legally required, we will ask for your consent in advance.
You may withdraw your consent at any time.
5. Newsletters and marketing
If you subscribe to our newsletter, we may use your email address to send you information about, for example:
New flowers
New products
Seasonal collections
Special offers
Promotions
Inspiration
News from DutchFlowers.com
We only send commercial newsletters where we have a valid legal basis to do so.
You can unsubscribe at any time by using the unsubscribe link included at the bottom of our newsletters.
After unsubscribing, you will no longer receive commercial newsletters unless you subscribe again at a later date.
6. Personalised marketing
Depending on your consent and available settings, we may use personal and technical information to make our marketing more relevant to you.
This may include information about:
Which pages you have visited
Which products you have viewed
Which products you have purchased
Which advertisements you have viewed
How you use our website
Where consent is legally required, we will only use this information for such purposes after you have provided your consent.
7. Cookies
DutchFlowers.com uses cookies and similar technologies.
Cookies are small files that may be stored on your device when you visit our website.
We may use cookies for different purposes, including:
Functional cookies
These cookies are necessary for our website to function properly, for example for:
Your shopping cart
Login functionality
The ordering process
Language settings
Security
Analytical cookies
These help us understand how visitors use our website.
For example, they may help us analyse:
Which pages are popular
How visitors navigate through our website
Where visitors leave the website
How we can improve our website
Marketing cookies
Where you have provided consent, marketing cookies may be used to make advertising and marketing more relevant.
You can adjust your cookie preferences through our cookie settings.
8. Google and other analytics tools
We may use analytics tools and marketing services provided by third parties to improve our website and marketing activities.
Where these services process personal data, we ensure that such processing takes place in accordance with applicable privacy legislation.
Where consent is legally required, these services will only be activated after you have provided the required consent.
9. Who do we share your personal data with?
We do not sell your personal data to third parties.
We may share personal data with service providers that support us in operating our business.
This may include:
Payment providers
Shipping and delivery companies
Hosting providers
IT service providers
Email service providers
Customer service providers
Accounting and administrative service providers
Analytics and marketing services
Software providers
These parties may only process your personal data to the extent necessary to provide their services or where another legal basis applies.
Where required, we enter into appropriate data processing agreements with our service providers.
10. Transfers outside the European Economic Area
Some of our service providers may process personal data outside the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we ensure that an appropriate legal basis and adequate safeguards are in place.
This may include:
An adequacy decision by the European Commission
Standard Contractual Clauses (SCCs)
Other legally permitted safeguards
We aim to ensure that your personal data is appropriately protected regardless of where it is processed.
11. How do we protect your personal data?
DutchFlowers.com takes appropriate technical and organisational measures to protect personal data against:
Unauthorised access
Loss
Misuse
Unlawful processing
Accidental disclosure
Destruction
We use appropriate security measures for our website, systems and communications.
Although we take reasonable measures to protect your personal data, no internet connection or digital storage system can guarantee complete security.
12. How long do we retain your data?
We do not retain personal data for longer than necessary for the purpose for which it was collected, unless we are legally required to retain it for a longer period.
Retention periods may vary depending on the type of information.
For example:
Order and invoice information: retained for as long as legally required for accounting and tax purposes.
Customer service communications: retained for as long as necessary to handle your question, complaint or any related follow-up.
Account information: retained while your account remains active, unless a longer retention period is legally required.
Marketing information: retained until you unsubscribe or until there is no longer a valid legal basis for processing it.
Cookie information: retained in accordance with the applicable retention periods for the relevant cookies.
When information is no longer necessary, it will be deleted or anonymised.
13. Your privacy rights
Under the GDPR, you have various rights regarding your personal data.
Depending on the circumstances, you have the right to:
Right of access
You may request information about which personal data we process about you.
Right to rectification
You may request that incorrect or incomplete personal data be corrected.
Right to erasure
In certain circumstances, you may request that your personal data be deleted.
Right to restriction of processing
In certain circumstances, you may request that we restrict the processing of your personal data.
Right to object
You may object to certain types of processing, for example where we process your personal data based on legitimate interests.
Right to data portability
Where legally applicable, you may request to receive your personal data in a structured, commonly used and machine-readable format.
Right to withdraw consent
Where processing is based on your consent, you may withdraw your consent at any time.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
14. How can you exercise your privacy rights?
Would you like to exercise one of your privacy rights?
Please contact us via:
Email: info@dutchflowers.com
Telephone: +31 633456787
To protect your personal data, we may ask for sufficient information to verify your identity.
We will aim to process your request within the applicable legal timeframe.
15. Complaints
Do you have a complaint about how we handle your personal data?
Please contact us first. We take privacy complaints seriously and will do our best to resolve the issue as quickly as possible.
You also have the right to lodge a complaint with the data protection authority in your country.
For the Netherlands, this is:
Autoriteit Persoonsgegevens
If you live in another EU country, you may also contact the relevant data protection authority in your own country.
16. Privacy of children
Our website is not specifically aimed at children.
We do not knowingly collect personal data from children where there is no valid legal basis for doing so.
If you believe that we have processed a child's personal data without the necessary consent or legal basis, please contact us so that we can investigate the matter.
17. External websites
Our website may contain links to third-party websites.
When you visit an external website, the privacy policy of that third party applies.
DutchFlowers.com is not responsible for the privacy practices, content or security of third-party websites.
We recommend that you carefully read the privacy policy of any external website you visit.
18. Social media
DutchFlowers.com may use social media platforms such as Facebook, Instagram, Pinterest and other platforms.
When you visit our social media pages or interact with our content, the relevant platform may process personal data.
The processing of personal data by these platforms is governed by their own privacy policies.
19. Reviews and customer feedback
If you voluntarily provide a review, comment or other contribution to DutchFlowers.com, we may publish it on our website or through other communication channels, where permitted and in accordance with any applicable agreements.
Where personal data is included, we will take the applicable privacy legislation into account.
20. Personal data of gift recipients
When you order flowers as a gift for another person, you may provide us with personal data relating to the recipient, such as:
Name
Delivery address
Telephone number
Email address
You are responsible for ensuring that you are legally entitled to provide this information to us.
We use the recipient's information only to the extent necessary to process and deliver the order, unless another legal basis applies.
21. Fraud and misuse
To protect our customers, employees and business, we may process personal data to prevent, detect and investigate:
Fraud
Misuse
Unauthorised payments
Identity fraud
Cyberattacks
Misuse of discount codes
Other unlawful activities
Where necessary, we may share relevant information with payment providers, specialised service providers or competent authorities.
22. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example when:
Our services change
We introduce new technologies
Legislation changes
We introduce new processing activities
Our business operations change
The most recent version of this Privacy Policy will always be published on this page.
The date at the top of this Privacy Policy indicates when it was last updated.
We recommend checking this page regularly for any changes.
23. Contact
Do you have any questions about this Privacy Policy, your personal data or the way DutchFlowers.com handles your information?
Please contact us.
Company: JJPH Brasser
Address: Prunus 45
Postal code: 1424 LD
The Netherlands
Chamber of Commerce (KvK): 55461409 Alkmaar
VAT number: NL002127907B08
Email: info@dutchflowers.com
Telephone: +31 633456787
We are happy to help.
DutchFlowers.com – Privacy & Trust
Your trust is important to us.
When you order flowers from DutchFlowers.com, we want to provide not only fresh flowers and careful delivery, but also a safe, secure and reliable online shopping experience.
Your data belongs to you. We treat it with care. 🌷